“During the process of re-building this site, we dedicated significant time and energy to staying as true to our original “Gramicciheads,” who purchased our first G pants in the 1980s, as we are to the first time customer who’s buying our groundbreaking Natural Performance Technology (NPT) over chemically treated cottons and polysynthetic active-wear,” said Marty Weening, Gramicci president.
Gramicci struck that balance with a new website that’s substantially more content rich and user friendly. It is a website built to appeal to consumers, dealers and media alike. The site offers built-in social media features and ecommerce for the entire Gramicci line.
Notable site fea res include complete layout and navigation re-design, fresh, more active product photography and descriptions, and a community section with a lively blog, athlete profile pages and the Start Somewhere information portal.
For more information on Gramicci, please visit www.gramicci.com.