New Gramicci Web Site Pays Homage to Its Heritage – With an Eye to the Future

gramicci“During the process of re-building this site, we dedicated significant time and energy to staying as true to our original “Gramicciheads,” who purchased our first G pants in the 1980s, as we are to the first time customer who’s buying our groundbreaking Natural Performance Technology (NPT) over chemically treated cottons and polysynthetic active-wear,” said Marty Weening, Gramicci president.

Gramicci struck that balance with a new website that’s substantially more content rich and user friendly. It is a website built to appeal to consumers, dealers and media alike. The site offers built-in social media features and ecommerce for the entire Gramicci line.

Notable site fea  res include complete layout and navigation re-design, fresh, more active product photography and descriptions, and a community section with a lively blog, athlete profile pages and the Start Somewhere information portal.

The look and feel of the new site was developed in collaboration with the team at Planet Propaganda, and then built and executed by bluesource.

For more information on Gramicci, please visit