Patagonia is celebrating the gear we already own this Black Friday

Patagonia Worn Wear Patch

This Black Friday, when deals and discounts entice people to buy more, Patagonia is sending an alternative message to its friends, family and customers, one that explores the quality of the things we own and the lives we live. To help drive that message home, the Malloy family (Patagonia Surf Ambassadors) have produced Worn Wear, a short film to share the stories of Patagonia customers and their beloved Patagonia gear that has stood the test of time.

Patagonia has decided that it will feature this film in 15 store on Black Friday. Customers can visit the 15 select Patagonia Retail locations on Black Friday and receive help repairing an old Patagonia garment, in addition to sampling the new Patagonia California Route beer made by New Belgium Brewery.

In addition to premiering the film in 15 retail stores on Black Friday, Patagonia will unveil its new repair program with iFixit. Together, the companies will co-publish a series of free repair guides for Patagonia clothing. Patagonia is the first apparel company to partner with iFixit in an effort to encourage customers to repair old products instead of buying new. Patagonia will also sell an Expedition Sewing Kit (MSRP $30) in its retail stores and online, complete with a machined awl made of high-quality aluminum, heavy-duty needles, various selections of thread, and patch material.

We have included the whole Worn Wear Short Film here for your enjoyment as well if you can not make it to one of the 15 stores.