{"id":4433,"date":"2012-04-05T13:36:09","date_gmt":"2012-04-05T19:36:09","guid":{"rendered":"https:\/\/www.openairlife.com\/blog\/?p=4433"},"modified":"2012-04-05T13:36:09","modified_gmt":"2012-04-05T19:36:09","slug":"new-gramicci-web-site-pays-homage-to-its-heritage-with-an-eye-to-the-future","status":"publish","type":"post","link":"https:\/\/www.openairlife.com\/blog\/new-gramicci-web-site-pays-homage-to-its-heritage-with-an-eye-to-the-future\/","title":{"rendered":"New Gramicci Web Site Pays Homage to Its Heritage \u2013 With an Eye to the Future"},"content":{"rendered":"<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" alt=\"image\" src=\"images\/stories\/image.png\" height=\"165\" width=\"241\" \/><\/p>\n<p>\u201cSoul Brand\u201d of the outdoor industry, Gramicci, today announced the re-launch of the lifestyle and technical apparel company website, <a href=\"http:\/\/www.gramicci.com\">www.gramicci.com<\/a>. Complete with a range of new functionality and content, the site reflects the brand\u2019s free-spirited history with an energy that captures Gramicci\u2019s growing following with younger demographics.<\/p>\n<p><!--more--><\/p>\n<p><img decoding=\"async\" style=\"margin: 5px; float: left;\" alt=\"gramicci\" src=\"images\/stories\/gramicci.png\" width=\"350\" \/>\u201cDuring the process of re-building this site, we dedicated significant time and energy to staying as true to our original \u201cGramicciheads,\u201d who purchased our first G pants in the 1980s, as we are to the first time customer who\u2019s buying our groundbreaking Natural Performance Technology (NPT) over chemically treated cottons and polysynthetic active-wear,\u201d said Marty Weening, Gramicci president.<\/p>\n<p>Gramicci struck that balance with a new website that\u2019s substantially more content rich and user friendly. It is a website built to appeal to consumers, dealers and media alike. The site offers built-in social media features and ecommerce for the entire Gramicci line.<\/p>\n<p>Notable site fea\u00a0 res include complete layout and navigation re-design, fresh, more active product photography and descriptions, and a community section with a lively blog, athlete profile pages and the Start Somewhere information portal.<\/p>\n<p>The look and feel of the new site was developed in collaboration with the team at <a href=\"http:\/\/planetpropaganda.com\/\">Planet Propaganda<\/a>, and then built and executed by <a href=\"http:\/\/www.bluesource.net\/\">bluesource<\/a>.<\/p>\n<p>For more information on Gramicci, please visit <a href=\"http:\/\/www.gramicci.com\">www.gramicci.com<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSoul Brand\u201d of the outdoor industry, Gramicci, today announced the re-launch of the lifestyle and technical apparel company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9012],"tags":[9504],"class_list":["post-4433","post","type-post","status-publish","format-standard","hentry","category-outdoor-industry-news","tag-gramicci"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/posts\/4433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/comments?post=4433"}],"version-history":[{"count":0,"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/posts\/4433\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/media?parent=4433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/categories?post=4433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.openairlife.com\/blog\/wp-json\/wp\/v2\/tags?post=4433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}